“城投宽庭五周年生日快乐”闪耀中国第一高楼——上海中心大厦塔冠。同时，社区内也点亮了标志品牌发布日期8.8与5周年的灯光。

富尚资产与城投宽庭

富尚资产自2020年起，即作为城投旗下置业经营管理公司的资产管理顾问，以GAM资产运营体系作为参照系，为宽庭约17,000套保租房提供覆盖“投建管退”的房地产全生命周期的资产运营操作建议：主要包括宽庭资产管理平台搭建、宽庭资产运营管理体系标准的搭建、信息化智慧社区体系搭建、成本模型优化、预算体系优化等资产管理服务。在国内保租房公募REITs尚未正式开放前，即为宽庭的公募REITs提供筹划等资本运作服务。

2021年起，富尚资产作为城投控股全权委托的保障性租赁住宅资产管理顾问，为城投控股进行资产梳理：就宽庭的核心资产进行公募REITs模拟分析，包括：运营期前五年的NOI预测及分析、资产估值分析、公募REITs的发行规模预测、模拟融资分析、架构模拟等，为城投上市资产包的选定决策提供了充分的评估分析。

在上海城投保租房REITs正式筹备前，富尚资产在前期工作的基础上，就选定的上市资产包江湾社区以及光华社区的上市估值测算、产权归属划分、基金管理架构、基金治理机制、基金构架中各角色管理职责、股权转让协议、基金合同、运营服务协议等相关协议的审核制定、扩募建议、估值管理预案、底层资产运营管理方案分析优化、从原始权益人利益最大化角度出发的上市资产运营考核、激励机制等各项指标的制定等进行了详尽的评估及执行方案。

最终成功协助上海城投投资于2024年1月12日实现宽庭核心资产的正式上市，这也是目前规模最大的保租房公募REITs。

目前富尚资产也正就城投宽庭REITs的上市后管理提供全面的资产管理服务，包括扩募资产的评估、底层资产（宽庭江湾社区以及光华社区）的运营提升、市值维护管理等内容。

笃行不怠 加快推进保租房建设

The Asia Pacific Real Assets Association (APREA) is pleased to announce the appointment of David Xiaoou Chen, Chairman & CEO, Fields of Gold (F.O.G.) Capital & Asset Management Corp., as Deputy Chairman of the APREA China Chapter.

Having worked in China, the U.S., Hong Kong, Singapore, and Australia, Mr. Chen has vast and diverse experiences in real estate investment and financing, REITs, PERE fund management and asset management, real estate development, planning & design, and international business operations.

Mr. Chen is the Chairman & Chief Executive Officer of F.O.G. Capital & Asset Management Corp. (Fields of Gold Corp. - a real estate focused investment & asset management firm headquartered in Shanghai, China, and a Harvard China Fund partner for over 10 years) and the independent director of Yuexiu REITs (the World's first publicly listed REITs in Hong Kong in 2005 investing mainly in mainland properties). He also has been serving as the Development Head of China for a Top-10 Globally ranked real estate investment fund and as senior executive of one of the largest listed blue-chip real estate development groups in Hong Kong. He has also worked as senior architect in an international architectural firm in Boston, MA. USA.

Mr. Chen is a visiting professor at one of the top business schools in China- Cheung Kong Graduate School of Business (CKGSB). He was also a mentor for China Ren Min University’s MBA program. He teaches Real Estate and Capital Market related courses in Tsinghua University, Peking University, Shanghai Jiao Tong University and Tongji University. While living in the US, Mr. Chen was a Guest Lecturer at the BAC (Boston Architecture Center), where he taught architectural design and planning studios.

More information please refer to: APREA Appoints Deputy Chairman for China Chapter - APREA Asia

Founded in 2005, APREA: Asia Pacific Real Assets Association is a non-profit organization representing the real estate investment and securitization industry in Asia Pacific, with a focus on real estate capital markets.

The Association has members in over 100 real estate markets in 18 countries around the world. The Association is headquartered in Singapore, with chapters in China, Singapore, Japan, India, Hong Kong, Australia, Malaysia and the Philippines. Members include major sovereign wealth funds, pension funds, insurance companies, fund and asset management companies, REITs, developers and financial institutions, and consulting firms.

The Association is committed to providing its members with services in the field of real estate investment. Meanwhile, the Association is also very professional in the field of real estate asset securitization. As one of the key members of the Global Real Estate Asset Securitization Alliance (REESA), APREA introduces the latest international industry knowledge to the Association's well-developed Asia Pacific Chapters, and conducts in-depth analysis and localization of such information to better integrate into the local market.

In addition, APREA maintains close contact with national and regional governments to assist in improving the local business environment and real estate policies to help open up and expand the local real estate investment market.

APREA core members include:

After six months of rigorous review by the TOBY award committee, China's Qingdao Conson HaiTian Center competed with the top commercial real estate projects from five international cities, Atlanta, New York, Chicago, San Francisco, and Toronto, for the TOBY award in the "100,000 + square meters category".

At the TOBY gala dinner, held in the presence of representatives from numerous commercial real estate projects from over a dozen countries, China's Qingdao Conson HaiTian Center proudly won the TOBY award for the "100,000+ square meters category" in 2024!

The BOMA TOBY Award is known as the "Oscar" of the commercial real estate industry. World-renowned buildings such as the Empire State Building, Sears Tower, John Hancock Tower, Chrysler Building, and Bank of America Building are all winners of the BOMA TOBY Award. The BOMA TOBY Award also represents the highest achievement in commercial real estate operations and management, helping to attract the attention of governments, investors, high-quality tenants, and helping to enhance asset value and brand awareness.

As the designated asset management consultant of HaiTian Center, F.O.G. jointly built the international asset operation management system and standard of HaiTian Center, leading it to win the highest honor of international commercial real estate awards.

Mr. David Chen, Chairman of F.O.G.(middle), Mr. John Oliver, Co-Chairman (second from right) and Mr. Dominc Lau, Executive Director of BOMA China (first from left) took the stage to receive the award

The Progession of F.O.G. and HaiTian Center's Collaboration 

Since December 2018, F.O.G. has been the general consultant for HaiTian Center’s asset operation management - systematically sorting out and integrating the many business operations in its development, construction, and operation stages. F.O.G. relies on the GAM® comprehensive asset management system developed by F.O.G., which covers “strategic planning”, “financial management”, “investment and financing”, “development and construction”, “operation and management” “building operation”, “leasing”, and “human resources”. 

This is organized in four stages: 1) the construction of an international asset management platform, 2) operation management (i.e. investment, leasing, and marketing), 3) property operation (i.e. service standards, management quality, facilities and equipment operation, and maintenance) and 4) the internationalization and professional enhancement of the management team. These stages are the basis for assisting the HaiTian Center to achieve a stable transition from the development and construction phase to a stable and efficient operation phase.

After entering operation, F.O.G. helped HaiTian Center to build a management system through the five dimensions of “building operation”, “marketing and communication”, “environmental management”, “energy management” and “training management” by referencing the international BOMA (Building Owners and Managers Association) asset operation management system standards. These five dimensions align the overall management level and service quality with industrial benchmarks, guarantee the stable growth of future asset value, and ensure the international quality of HaiTian Center.

In 2023, HaiTian Center was awarded the BOMA COE (Building Management Certificate of Excellence) and International 360 Certification in April and August respectively. The acquisition of these two international certificates is not only a distinguished recognition of the outstanding operational quality of HaiTian Center, but also a brilliant display of F.O.G.’s professional strength and international vision.

"Haitian Documentary"-F.O.G. was listed as the first Haitian Center operation service provider.

✫ 2024 BOMA TOBY Award Ceremony ✫

Qingdao Conson HaiTian Center

The“Oscar”of the commercial real estate industry

BOMA TOBY Top Award

“Office Building Over 1 Million Square Feet” category

The BOMA TOBY Awards are the most prestigious and comprehensive awards for international commercial real estate, recognizing excellence in the high quality and management of international commercial assets, representing the highest international standards in building management, design innovation, community engagement, tenant relations, and environmentally friendly and green policies and procedures, with projects eligible to participate in one of TOBY's 16 categories.

On the eve of the BOMA TOBY Awards, David Chen, Chairman of F.O.G., delivered a speech titled “The Sustainable Development of Commercial Real Estate in China from Haitian Center”, which traced the history of sustainable development of commercial real estate. Mr. Chen also presented Qingdao Conson HaiTian Center's optimal practice of quality improvement and efficiency enhancement as well as the path of Pre-REITs in multiple dimensions. The HaiTian Center will bring China's leading commercial real estate into the international stage.

David Chen, Chairman of F.O.G., delivering a keynote speech at the BOMA International Annual Conference

Qingdao Conson HaiTian Center is located in Qingdao, Shandong Province, China. Qingdao is an important coastal center city of China, a famous national historical and cultural hub, an international port, and known as the “Switzerland of the East”, with a resident population of 10,371,500. In 2023, Qingdao's GDP reached a total of  1,576.034 billion yuan, an increase of 5.9% over the previous year, and its per capita GDP was 151,958 yuan.

• Owner: Qingdao Conson HaiTianCenter Construction Co.,Ltd.
• Asset Manager: Qingdao Conson Commercial Asset Management Co,.Ltd.
• Asset Management consultant：Fields of Gold (F.O.G.) Capital & Asset Management Corp.
• Property Manager: Qingdao Conson Shangshi Urban Property Development Co., Ltd. HaiTian Branch
• Building volume: 278,451 square meters
• Building height:T1 (210m) T2(369m)

Based on the concept of "green, technology, humanities, and intelligence", Qingdao Conson HaiTian Center is positioned as an "international standard, domestic first-class, coastal leading" project. It has a total construction area of ​​about 490,000 square meters and has 3 towers and a podium. It is an ultra-high-end urban complex that integrates super 5A office buildings, a five-star hotel (St. Regis), HaiTian Cloud Art Center, a city tourism hall, HaiTian Diamond Club, HaiTian Mall, and HaiTian Mansion, with a total of seven business formats. Among them, the T2 tower is 369 meters high, marking it as the tallest building in Qingdao. It is a LEED platinum and three-star double-certified green building. T2 has also successfully attracted Fortune 500 companies and leading companies including Huawei, Orix, Taikang Life Insurance, and others to move in.

The BOMA TOBY committee conducted a comprehensive evaluation of the project, assessing architecture, design, community, and other aspects. In this cross-border competition, HaiTian Center has won widespread recognition and praise from the global commercial real estate industry. This is not only the highest affirmation of the project itself, but also an international display of the strength and charm of commercial real estate in Qingdao and even China!

Qingdao Conson HaiTian Center

< The Road to BOMA TOBY >

Winning this honor is undoubtedly a very challenging feat. In two years, HaiTian Center successfully obtained BOMA COE certification, BOMA 360 certification, and finally won the highest honor of BOMA TOBY, which embodies the unremitting efforts of the team and demonstrates F.O.G.’s spirit of not fearing difficulties and climbing to the top.

August 2022

• Boma certification was launched
• State-owned assets adhered to high-standard design and high-standard operations, aligned with international practices in operation management

 
November 2022

• The "BOMA Tenant Satisfaction Survey" was launched to benchmark international standards for creating high-quality spaces trusted by tenants
• In April 2023, BOMA COE certification was officially obtained for 15 super-international standards, and international standard practices were implemented to establish a comprehensive operation management system

 
August 2023

• Qingdao Conson HaiTian Center obtained the BOMA 360 certification
• After the 360 ​​certification standard was upgraded, Shandong Province became the first project to obtain this certification, with strong operation and management capabilities, and was ranked among other international high-quality assets

 
January 2024

• The BOMA TOBY Award application was launched
• Entered BOMA During the TOBY preparation phase, international experts will conduct on-site audits and guidance

 
February 2024

• BOMA China starts their review
• Domestic experts will review the site and all application materials

 
July 2024

• HaiTian Center wins the Office Building Over 1 million Square Feet BOMA TOBY Award

The TOBY is a prestigious and comprehensive award for commercial real estate, recognizing excellence in high quality and building management of commercial buildings, and represents the international high standards in building management, design, and community impact. Buildings can participate in one of the 16 categories, and the judging committee comprises of property owners and engineering and service providers. The committee conducts a comprehensive assessment of all aspects of building operations, including community participation, tenant relations, on-site management, environmental protection and green policies and processes.

The competition for the BOMA TOBY Award is fierce, and real estate projects from all over the world must go through three rigorous rounds of review before they can finally win the BOMA TOBY Award.

The BOMA TOBY Award is known as the "Oscar" of the commercial real estate industry. World-renowned buildings such as the Empire State Building, Sears Tower, John Hancock Tower, Chrysler Building, and Bank of America Building are all winners of the BOMA TOBY Award. The BOMA TOBY Award also represents the highest achievement in commercial real estate operations and management, helping to attract the attention of governments, investors, high-quality tenants, and helping to enhance asset value and brand awareness.