After six months of rigorous review by the TOBY award committee, China's Qingdao Conson HaiTian Center competed with the top commercial real estate projects from five international cities, Atlanta, New York, Chicago, San Francisco, and Toronto, for the TOBY award in the "100,000 + square meters category".

At the TOBY gala dinner, held in the presence of representatives from numerous commercial real estate projects from over a dozen countries, China's Qingdao Conson HaiTian Center proudly won the TOBY award for the "100,000+ square meters category" in 2024!

The BOMA TOBY Award is known as the "Oscar" of the commercial real estate industry. World-renowned buildings such as the Empire State Building, Sears Tower, John Hancock Tower, Chrysler Building, and Bank of America Building are all winners of the BOMA TOBY Award. The BOMA TOBY Award also represents the highest achievement in commercial real estate operations and management, helping to attract the attention of governments, investors, high-quality tenants, and helping to enhance asset value and brand awareness.

As the designated asset management consultant of HaiTian Center, F.O.G. jointly built the international asset operation management system and standard of HaiTian Center, leading it to win the highest honor of international commercial real estate awards.

Mr. David Chen, Chairman of F.O.G.(middle), Mr. John Oliver, Co-Chairman (second from right) and Mr. Dominc Lau, Executive Director of BOMA China (first from left) took the stage to receive the award

The Progession of F.O.G. and HaiTian Center's Collaboration 

Since December 2018, F.O.G. has been the general consultant for HaiTian Center’s asset operation management - systematically sorting out and integrating the many business operations in its development, construction, and operation stages. F.O.G. relies on the GAM® comprehensive asset management system developed by F.O.G., which covers “strategic planning”, “financial management”, “investment and financing”, “development and construction”, “operation and management” “building operation”, “leasing”, and “human resources”. 

This is organized in four stages: 1) the construction of an international asset management platform, 2) operation management (i.e. investment, leasing, and marketing), 3) property operation (i.e. service standards, management quality, facilities and equipment operation, and maintenance) and 4) the internationalization and professional enhancement of the management team. These stages are the basis for assisting the HaiTian Center to achieve a stable transition from the development and construction phase to a stable and efficient operation phase.

After entering operation, F.O.G. helped HaiTian Center to build a management system through the five dimensions of “building operation”, “marketing and communication”, “environmental management”, “energy management” and “training management” by referencing the international BOMA (Building Owners and Managers Association) asset operation management system standards. These five dimensions align the overall management level and service quality with industrial benchmarks, guarantee the stable growth of future asset value, and ensure the international quality of HaiTian Center.

In 2023, HaiTian Center was awarded the BOMA COE (Building Management Certificate of Excellence) and International 360 Certification in April and August respectively. The acquisition of these two international certificates is not only a distinguished recognition of the outstanding operational quality of HaiTian Center, but also a brilliant display of F.O.G.’s professional strength and international vision.

"Haitian Documentary"-F.O.G. was listed as the first Haitian Center operation service provider.

✫ 2024 BOMA TOBY Award Ceremony ✫

Qingdao Conson HaiTian Center

The“Oscar”of the commercial real estate industry

BOMA TOBY Top Award

“Office Building Over 1 Million Square Feet” category

The BOMA TOBY Awards are the most prestigious and comprehensive awards for international commercial real estate, recognizing excellence in the high quality and management of international commercial assets, representing the highest international standards in building management, design innovation, community engagement, tenant relations, and environmentally friendly and green policies and procedures, with projects eligible to participate in one of TOBY's 16 categories.

On the eve of the BOMA TOBY Awards, David Chen, Chairman of F.O.G., delivered a speech titled “The Sustainable Development of Commercial Real Estate in China from Haitian Center”, which traced the history of sustainable development of commercial real estate. Mr. Chen also presented Qingdao Conson HaiTian Center's optimal practice of quality improvement and efficiency enhancement as well as the path of Pre-REITs in multiple dimensions. The HaiTian Center will bring China's leading commercial real estate into the international stage.

David Chen, Chairman of F.O.G., delivering a keynote speech at the BOMA International Annual Conference

Qingdao Conson HaiTian Center is located in Qingdao, Shandong Province, China. Qingdao is an important coastal center city of China, a famous national historical and cultural hub, an international port, and known as the “Switzerland of the East”, with a resident population of 10,371,500. In 2023, Qingdao's GDP reached a total of  1,576.034 billion yuan, an increase of 5.9% over the previous year, and its per capita GDP was 151,958 yuan.

• Owner: Qingdao Conson HaiTianCenter Construction Co.,Ltd.
• Asset Manager: Qingdao Conson Commercial Asset Management Co,.Ltd.
• Asset Management consultant：Fields of Gold (F.O.G.) Capital & Asset Management Corp.
• Property Manager: Qingdao Conson Shangshi Urban Property Development Co., Ltd. HaiTian Branch
• Building volume: 278,451 square meters
• Building height:T1 (210m) T2(369m)

Based on the concept of "green, technology, humanities, and intelligence", Qingdao Conson HaiTian Center is positioned as an "international standard, domestic first-class, coastal leading" project. It has a total construction area of ​​about 490,000 square meters and has 3 towers and a podium. It is an ultra-high-end urban complex that integrates super 5A office buildings, a five-star hotel (St. Regis), HaiTian Cloud Art Center, a city tourism hall, HaiTian Diamond Club, HaiTian Mall, and HaiTian Mansion, with a total of seven business formats. Among them, the T2 tower is 369 meters high, marking it as the tallest building in Qingdao. It is a LEED platinum and three-star double-certified green building. T2 has also successfully attracted Fortune 500 companies and leading companies including Huawei, Orix, Taikang Life Insurance, and others to move in.

The BOMA TOBY committee conducted a comprehensive evaluation of the project, assessing architecture, design, community, and other aspects. In this cross-border competition, HaiTian Center has won widespread recognition and praise from the global commercial real estate industry. This is not only the highest affirmation of the project itself, but also an international display of the strength and charm of commercial real estate in Qingdao and even China!

Qingdao Conson HaiTian Center

< The Road to BOMA TOBY >

Winning this honor is undoubtedly a very challenging feat. In two years, HaiTian Center successfully obtained BOMA COE certification, BOMA 360 certification, and finally won the highest honor of BOMA TOBY, which embodies the unremitting efforts of the team and demonstrates F.O.G.’s spirit of not fearing difficulties and climbing to the top.

August 2022

• Boma certification was launched
• State-owned assets adhered to high-standard design and high-standard operations, aligned with international practices in operation management

 
November 2022

• The "BOMA Tenant Satisfaction Survey" was launched to benchmark international standards for creating high-quality spaces trusted by tenants
• In April 2023, BOMA COE certification was officially obtained for 15 super-international standards, and international standard practices were implemented to establish a comprehensive operation management system

 
August 2023

• Qingdao Conson HaiTian Center obtained the BOMA 360 certification
• After the 360 ​​certification standard was upgraded, Shandong Province became the first project to obtain this certification, with strong operation and management capabilities, and was ranked among other international high-quality assets

 
January 2024

• The BOMA TOBY Award application was launched
• Entered BOMA During the TOBY preparation phase, international experts will conduct on-site audits and guidance

 
February 2024

• BOMA China starts their review
• Domestic experts will review the site and all application materials

 
July 2024

• HaiTian Center wins the Office Building Over 1 million Square Feet BOMA TOBY Award

The TOBY is a prestigious and comprehensive award for commercial real estate, recognizing excellence in high quality and building management of commercial buildings, and represents the international high standards in building management, design, and community impact. Buildings can participate in one of the 16 categories, and the judging committee comprises of property owners and engineering and service providers. The committee conducts a comprehensive assessment of all aspects of building operations, including community participation, tenant relations, on-site management, environmental protection and green policies and processes.

The competition for the BOMA TOBY Award is fierce, and real estate projects from all over the world must go through three rigorous rounds of review before they can finally win the BOMA TOBY Award.

The BOMA TOBY Award is known as the "Oscar" of the commercial real estate industry. World-renowned buildings such as the Empire State Building, Sears Tower, John Hancock Tower, Chrysler Building, and Bank of America Building are all winners of the BOMA TOBY Award. The BOMA TOBY Award also represents the highest achievement in commercial real estate operations and management, helping to attract the attention of governments, investors, high-quality tenants, and helping to enhance asset value and brand awareness.