Operated by Shanghai Chengtou Property Management Co., Chengtou Holding provides high-quality rental housing and services targeting middle- and high-income young talents in Shanghai.

F.O.G. has assisted 10 rental community projects & 17000 rental residents in 2 years. 

Phase 1: Full-cycle managing of asset refinement & enhancement 

Using the GAM asset operation system as a reference, we provide advice on asset operation covering the whole life cycle of real estate, including "financing, investment, construction, management and exit", for over 17,000 long term rental apartments under Chengtou Holding.

• Setting up an internationalized asset operation system for long term rental apartments in line with GAM & international standards
• Guiding the full cycle of asset management from preparation to operations as a representative of the landlord
• Strengthening the Kuanting branding
• Optimization of cost model for long-stay apartments
• Building an information-based intelligent community system for long-term rental apartments
• Light-asset output and management of the Kuanting brand (i.e. light-asset output model, pricing strategy & determination of important commercial terms of the contract)

Phase 2: Developing a strategic plan for promoting REITs

F.O.G. was commissioned by Chengtou Holding to evaluate the feasibility of public REITs for rental housing, formulated the implementation strategy for the REITs, and assisted in facilitating the preparations for the public REITs for the the Creative Apartment Long Term Rentals.

Phase 3: Implementing publicly listed REITs

 As the asset management advisor of Shanghai Industrial Holdings Ltd., (the original owner of the REITs), F.O.G. helped with setting up the fund management structure, governance mechanism, responsibilities, fund-raising expansion proposal, valuation management plan and optimization of the operations and management of the underlying assets. The REITs were formally approved by the China Securities Regulatory Commission on November 24, 2023; listed on the SSE on January 12, 2024 (currently the largest public REITs for rent-protected housing).

• Assisting in the establishment of REITs management structure and designating rights and responsibilities among equity holders
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  Working with the fund manager to establish the asset management, operation assessment, incentive mechanism and other indicators of the underlying assets of the REITs
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  Reviewing important documents in the preparatory stage of REITs: operation and management service agreement, fund contract and equity transfer agreement
• Advising on asset valuation and pricing of the offering
• Advising on pre-proposal valuation and expansion strategy

On January 12, 2024, the Chengtou Kuanting Affordable Housing Infrastructure and Securities Investment Fund (the largest public REITs for rent-protected housing) was officially listed on the Shanghai Stock Exchange during a bell-ringing ceremony.